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Amazon guest checkout8/8/2023 ![]() Enclosing the checkout – which refers to the practice of situating your checkout in a stripped-down environment without all the bells and whistles of the main site – ensures that shoppers are focused on the task at hand and not likely to be taken out of the checkout journey by links or other distractions.However, be sure to maintain visible branding and security information so as not to damage trust (see #8). ![]() While I could write a whole essay on this subject alone, here is a (hopefully concise) summary of the most important things to bear in mind when evaluating your online checkout experience. So, how can you ensure a smooth, frictionless ecommerce checkout experience, and what potential pitfalls do you need to be aware of so that you can avoid them? In this article, I'll cover some key points of ecommerce checkout best practice and why they work, followed by some excellent examples of online retailers who have managed to nail the checkout process.įor more ecommerce best practice tips and examples, subscribers can download Econsultancy's Ecommerce Best Practice Guide or take our Online Fast Track Training Course in ecommerce and online merchandising. While getting a customer to the checkout stage is a big achievement, it's not a done deal and there are plenty of things that can put the shopper off at this final, crucial stage and cause them to abandon their basket or decide they'll come back later (and then not actually come back). ![]() Here's how to make sure yours is the former - complete with some great examples from online retailers.Ĭongratulations! You've got a shopper to the checkout stage of the customer journey, and you're moments away from closing the deal and earning a sale. Once your customer gets to the purchase stage, a good ecommerce checkout experience could make or break the sale.
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